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Advanced Arenas Inc. started as Hockey seven years ago. Initially, it provided youth instructional programs geared toward the development of young players. Through that exposure, various opportunities developed for the Company. In the first five years of operation the company grew from hockey instruction to the first stage of a diversified full service organization. At the end of 1997, the roster of Company activities included:
Late in 1997, several organizations had approached to offer capital to expand the business. After careful consideration, in early 1998, sold fifty percent of the company to Leon Lekai. This transaction enabled to maintain a large interest in the Company while bringing in needed skills in the areas of planning, finance, administration and operation. Upon the addition of Lekai, the Company changed its name from Hockey, Inc. to Advanced Arenas Inc. The Company also created a parent holding company called KL2 Holdings Inc., in order to facilitate a diversification plan that allowed our varied business lines to eventually operate as separate companies each serving roles to the Company and to outside organizations looking for specific help or assistance.
Since Late 1997, the Company has achieved remarkable growth and the future prospects remain extremely strong. As is attached under the organizational format, the Company has added the following areas of operations:
Obviously, it has been busy. However, the new divisional structure was predicated upon being able to provide complete vertical and horizontal expertise to our client base. Certainly, we are the only Company in our business to invest this much in infrastructure development. This investment is paying off for us in that we now offer as a diversified Company the “cadillac” of services, all of which are eventually needed in some form by each and every client of ours and every future business prospect which includes new development and existing rink purchase, management or consultation.
In addition to the above divisional structure, Advanced Arenas spent a great deal of time and resources updating our systems to support the existing business of the Company and its future growth potential. At the end of 1997, the Company was overwhelmed by the growth and the pressure such growth had put on the organization.
Over the next eighteen months, the Company proceeded to standardize its business, invest in technological infrastructure and develop the systems that would facilitate easier operation of existing business and handle substantially larger growth. This process began with a revamping of our back office systems into a function program designed by our accountants. We then entered into a long-term agreement with Frontline Solutions, a Pennsylvania based software developer, to install a front-end point of sale and reporting system that can be centrally controlled. This system is regarded as the best in the business and is not affordable to most operators.
Based on our size and prospects, we were able to work out a structure by which the system is affordable and accessible to every one of our clients. This ability to secure product systems has always been a key to our consulting package and Frontline’s participation only augments that further. In addition, our accounting package development team was able to structure an interface with Frontline enabling direct downloading of all front end point of sale information directly to our accounting package. This eliminates time and errors and is key to our ability to monitor and compare performance at our operations.
Finally, we have gone through similar revamping of our payroll, legal, insurance, health, programming and human resource areas to provided consistent application of our standards. Overall, the investment was well worth it in that we now offer a systematic package that can be applied anywhere on short notice that is time and performance tested. We are therefore able to offer our clients a bug-free system in existing operations or in new developments.
Where we are today is faced with enormous opportunities to expand. We are opportunistic in approach in that the portability of our products enables us to select the most desirous of situations in terms of our consulting, management and ownership packages. We do not allow ourselves to be forced into roles that make marginal sense and we select to pursue those opportunities that are winners for everyone involved – owners, lenders, managers and most importantly, users.
1999-2004 Advanced Arenas Inc.
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